Focal Point Signage System
Focal point is a shopping mall in Medan greater area that wants to bring the concept of Medan traditional value.
I'm in charge of leading my team in designing the whole signage system.
My team approach was to give the touch of Medan cultural essence through their traditional fabric and houses and merge with the sense of urbanism through minimalist color palette and shape.
My team approach was to give the touch of Medan cultural essence through their traditional fabric and houses and merge with the sense of urbanism through minimalist color palette and shape.
